The problem
Compass had the traffic. Their ads worked. But the gap between 'visitor lands on site' and 'call booked' was too wide, too slow, and too dependent on whoever happened to pick up the lead that day.
The change
Alchemize deployed across all three of their service pages. Each visitor is greeted within 200ms, qualified against criteria that Compass refined over six weeks, and routed to the right sales rep based on vertical and deal size. Every Monday morning starts with a full recap of the previous week's qualified leads.
“We were losing leads between the ad and the call. Alchemize closed that gap. £42k MRR later, it's our highest-ROI investment.”
Tom Rees
Founder, Compass Marketing
The result
£42,000 of new MRR in Q1. Pipeline up 88%. Cost to acquire a client dropped 52% because the funnel stopped leaking between ad click and booked call.
[ what they use ]
- → 7 chatbots
- → 31 routing rules
- → Calendly + HubSpot + Slack
- → Scale plan
Compass Marketing is an 11-person paid media and CRO agency in Birmingham. They manage performance campaigns for UK SMEs across retail, professional services, and SaaS.