The problem
Mercer & Co was spending £3,500/mo on a part-time SDR who manually followed up with leads from paid social. Response times averaged 6 hours. Close rates were inconsistent — some reps briefed, some not.
The change
They deployed Alchemize across three paid social channels in one afternoon. The assistant now responds within 200ms, qualifies every visitor against a weighted score, and books directly into the team Calendly. Reps receive a briefing email before every call.
“My agency looks like it has a 50-person ops team. Alchemize doesn't show up on the invoice — that's the point.”
Maya Anand
Head of Growth, Mercer & Co
The result
In the first 90 days, pipeline grew 182%. Show-up rates improved by 34% because reps arrived on calls already in context. Cost per qualified meeting dropped 61%. SDR headcount stayed at zero.
[ what they use ]
- → 5 chatbots
- → 23 routing rules
- → Calendly + HubSpot
- → Growth plan
Mercer & Co is a 12-person digital marketing agency based in London. They help mid-market brands run paid social and SEO campaigns — and they were drowning in unqualified inbound.