The problem
Northbeam's team was spending 4 hours a day manually qualifying inbound from paid campaigns. Scoring was gut-feel. Reps wasted time on leads that would never convert, and burned out on the follow-up cadence.
The change
Dan deployed Alchemize on a Friday afternoon. By Monday, every inbound conversation was being qualified in under 200ms. The transparent scoring immediately showed which channels sent better leads — something the team had suspected but couldn't prove before.
“Same money, 2.5× the pipeline. The scoring rationale alone is worth the subscription.”
Dan Foley
Founder, Northbeam
The result
Pipeline grew 147% in the first quarter. Average deal size increased 29% because reps focused on high-score leads. The team now runs 10 clients with the same headcount they had when they were running 6.
[ what they use ]
- → 4 chatbots
- → 12 routing rules
- → Calendly integration
- → Growth plan
Northbeam is an 8-person performance marketing agency in Manchester. They run paid social for e-commerce and SaaS brands, and needed to scale lead qualification without scaling headcount.