[ lifecycle of a lead ]
Watch a click
become a meeting.
Fiona clicked an Instagram ad on Tuesday at 11:42. By 11:43, she had a meeting booked and her rep was briefed.
- 0:00
CLICK
Fiona clicks the Instagram ad
She has been scrolling. A paid social ad from one of your clients catches her eye. She clicks through to the site.
- 0:00
LAND
She lands on the homepage
The page loads. In the background, Alchemize is initialised. The assistant is ready before the hero image has finished loading.
- 0:00 · 142ms
ENGAGE
The assistant opens
A calm, brand-voiced message appears — no modal, no pop-up. Fiona reads it. She replies.
+0 score - 0:18
QUALIFY
The conversation qualifies her
Over 4 exchanges, the assistant surfaces what matters: Fiona is the decision-maker. Her budget is £8,000. She wants to start within a month. Each answer updates her score.
73 / 100 score - 0:54
ROUTE
Score passes the threshold
Fiona's score crosses 70 — the threshold you set for this client. The assistant transitions: a booking offer appears in the chat.
- 1:02
BOOK
Fiona picks a slot
She picks Wednesday 14:00. Alchemize fires the Calendly API. The slot is blocked. A calendar invite lands in both Fiona's inbox and the rep's calendar.
Booked score - 1:05
CONFIRM
Fiona receives her confirmation
A warm, branded email lands in Fiona's inbox — not a generic Calendly notification. It references her renovation, confirms the time, and tells her who she will speak with.
- 1:15
RECAP
The rep receives their briefing
Before the call, the rep gets an email from Alchemize. Full conversation, score breakdown, and a suggested opening question.
From: alchemize · 11:55 To: maya@mercer.co→ Fiona Kelly qualified at 93
"Maya, Fiona Kelly just qualified at 93 (decision-maker, £8k budget, 30-day timeline). Suggested opener: 'Saw you're planning a renovation — what's the biggest constraint right now?' Slot booked: Wed 14:00."
Elapsed: 1 minute 15 seconds
Fiona is booked. The rep is briefed. Neither waited.